A Deep Dive into Traffic, Engagement, and Backlink Analytics, Is it good or bad?

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In the ever-evolving landscape of the internet, understanding the performance metrics of a website can provide invaluable insights into its online presence, user engagement, and overall success., a website that has garnered significant attention, offers an intriguing case study for analysis. In this comprehensive blog post, we will delve into the traffic statistics, visitor engagement patterns, backlink profile, and other critical aspects of’s online performance, leveraging data provided by the renowned online visibility management platform, Semrush.

Global Ranking and Traffic Overview

According to Semrush, holds a global ranking of 132,397 as of February 2024. While this ranking may not seem exceptionally high, it’s important to note that the website experienced a remarkable 235.52% increase in traffic compared to the previous month. This substantial growth in visits suggests that has implemented effective strategies to drive traffic or has recently gained significant interest from its target audience.

In February 2024, received an impressive 447,090 visits, a staggering figure that highlights the website’s growing popularity and online presence. However, it is crucial to analyze visitor engagement metrics to gain a more comprehensive understanding of the website’s performance.

Visitor Engagement and Behavioral Patterns

One of the key indicators of visitor engagement is the average session duration, which measures the amount of time users spend on the website during a single visit. Remarkably, boasts an average session duration of 15 minutes and 21 seconds, a remarkably high figure that suggests users are deeply engaged with the website’s content or services.

Conversely, the bounce rate, which represents the percentage of visitors who leave the website after viewing only a single page, stands at a concerning 92.22%. This high bounce rate could indicate potential issues with the website’s user experience, navigation, or value proposition, leading visitors to quickly exit after their initial visit.

Another metric worth considering is the pages per visit, which currently stands at 1.11 for While not exceptionally high, this figure suggests that visitors tend to explore slightly more than one page during their visits, potentially indicating a modest level of engagement beyond the initial landing page.

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Geographic Distribution and Device Preference

The data provided by Semrush offers valuable insights into the geographic distribution of’s audience. Notably, the website’s core audience is located in South Korea, accounting for a staggering 86.91% of total traffic. Japan follows with 11.78%, while Taiwan contributes 0.75% of the website’s visitors. Other countries, such as Czechia (0.4%) and the United States (0.17%), have a relatively smaller presence in’s traffic distribution.

Interestingly, the data reveals that an overwhelming majority of visitors (99.2%) access via mobile devices, while desktop traffic accounts for only 0.8%. This statistic underscores the importance of optimizing the website for mobile users and ensuring a seamless and responsive experience across various screen sizes and devices.

Traffic Sources and Destinations

The data provided by Semrush offers a glimpse into the primary traffic source for’s desktop visitors. According to the report, 100% of desktop traffic comes directly to the website, which could suggest a strong brand recognition or a user base that directly types the website’s URL into their browsers.

Unfortunately, the data does not provide detailed information about the destinations where visitors navigate after leaving, as this information is locked behind a paid subscription.

Organic and Paid Traffic

The report from Semrush sheds light on’s organic and paid search traffic. As of February 2024, the website’s organic search traffic stood at a modest 16 visits, marking a 128.57% increase compared to the previous month. While this growth in organic traffic is noteworthy, the overall volume remains relatively low, suggesting potential opportunities for improvement in search engine optimization (SEO) efforts.

However, the data does not provide information regarding the website’s paid search traffic or the share of branded traffic. These metrics are currently locked and require a paid subscription to access.

Backlink Profile and Authority Score

Backlinks play a crucial role in SEO and can significantly impact a website’s search engine rankings and online visibility. According to the data provided by Semrush, has an Authority Score of 2, which is a metric used to evaluate a website’s overall SEO performance and potential. It is important to note that this score is relatively low, potentially indicating room for improvement in the website’s backlink profile and overall SEO strategies.

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As of February 2024, had 122 backlinks from 53 referring domains. While the number of backlinks decreased by 8.27% compared to the previous month, the number of referring domains also experienced a 3.64% decline.

The data does not provide insights into the quality or relevance of these backlinks, nor does it offer information regarding the website’s potential risk of incurring a Google penalty. These additional details are locked behind a paid subscription.

Opportunities and Areas for Improvement

By analyzing the data presented, we can identify potential opportunities and areas for improvement for to enhance its online performance and user engagement.

1. Addressing the High Bounce Rate: The alarmingly high bounce rate of 92.22% suggests that a significant portion of visitors are leaving the website after viewing only a single page. To address this issue, should evaluate its website’s user experience, content quality, navigation, and overall value proposition. Implementing strategies such as optimizing page layout, improving internal linking, and providing compelling reasons for visitors to explore further could potentially reduce the bounce rate and encourage longer engagement.

2. Improving Organic Search Traffic: With organic search traffic accounting for a relatively small portion of’s overall traffic, there is ample opportunity for the website to invest in SEO efforts. By conducting keyword research, optimizing on-page content, and building a strong backlink profile, can improve its search engine rankings and attract more organic traffic from users actively searching for relevant products, services, or information.

3. Diversifying Traffic Sources: While direct traffic is a positive indicator of brand recognition, over-dependence on a single traffic source can be risky. should explore diversifying its traffic sources by implementing strategies such as social media marketing, content marketing, email campaigns, or strategic partnerships. By tapping into multiple channels, the website can reduce its reliance on a single source and potentially attract a wider audience.

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4. Enhancing the Backlink Profile: With a relatively low Authority Score of 2, should prioritize improving its backlink profile. Acquiring high-quality, relevant backlinks from authoritative sources can potentially enhance the website’s search engine visibility and overall online authority. Additionally, conducting a backlink audit to identify and remove any toxic or low-quality backlinks can further improve the website’s SEO performance.

5. Optimizing for Mobile Devices: Given the overwhelming majority of mobile traffic (99.2%), must prioritize optimizing the website for mobile devices. Ensuring a seamless and responsive mobile experience, with fast loading times, easy navigation, and user-friendly design, can significantly improve user engagement and potentially reduce the high bounce rate observed on the platform.


The data provided by Semrush offers valuable insights into’s online performance, traffic statistics, visitor engagement, geographic distribution, and backlink profile. While the website has experienced impressive traffic growth and boasts a remarkably high average session duration, some areas require attention and improvement.

Addressing the high bounce rate, enhancing organic search traffic, diversifying traffic sources, improving the backlink profile, and optimizing for mobile devices are key focus areas that should prioritize. By implementing strategic initiatives in these areas, the website can enhance its online visibility, improve user engagement, and ultimately drive better results and success in the digital landscape.

It is important to note that the data presented in this analysis is limited to the information provided by Semrush. A more comprehensive evaluation may require additional data sources, user feedback, and a deeper understanding of the website’s business model, target audience, and overall objectives.

Nonetheless, the insights derived from this analysis provide a solid foundation for to identify areas of improvement and develop data-driven strategies to optimize its online performance. By continuously monitoring and analyzing relevant metrics, the website can stay ahead of the competition and deliver a superior user experience to its audience.

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